The convention and exhibition industry is an important part of the service industry. With the continuous evolution and optimization of the urban economic structure in China, the convention and exhibition industry has become one of the important indicators for measuring the openness, vitality and development potential of a city. The convention and exhibition industry and urban development are a mutually reinforcing relationship. The convention and exhibition industry requires the support of cities to provide industry and services. At the same time, cities have greatly benefited from the development of the convention and exhibition industry. Without a city, the convention and exhibition industry cannot stand. Without conventions and exhibitions, the life of modern cities will lose many colors, and the convention and exhibition industry also plays a role that cannot be ignored in urban development.
1. The exhibition industry can enhance the popularity and reputation of city
A successful convention and exhibition event can quickly increase the popularity of the city. The exhibition event is a meaningful urban advertisement. It can promote the economic development strength and scientific and technological development level of a city to participants around the world, and show people the spiritual outlook of the city, expand the city's influence, and increase the city's visibility and reputation in international countries. At the same time, the increase in the popularity and reputation of the city will in turn attract investment and promote tourism development, thereby promoting the development of the urban economy.
2. The exhibition industry can bring a certain amount of economic revenue to the city
The exhibition industry can not only improve the popularity and reputation of the city, bring certain social benefits to the city, but also bring good economic benefits to the city. The convention and exhibition industry has high profits and can generate good economic benefits. It can not only bring direct economic income such as venue rent, construction costs, advertising costs, transportation costs, etc., but also provide huge business opportunities in many industries such as transportation, hotel, tourism, and finance. Thus driving people's consumption in the tertiary industry of transportation, catering, accommodation, shopping, and tourism.
3. Improving urban competitiveness
For host cities, the holding of large-scale international conferences and exhibitions can rapidly enhance the economic strength of the city, enhance economic and trade cooperation and exchanges, promote the development of urban economy, science and technology, and culture, improve the image of the city, increase the popularity of the city, and promote urban construction and improvement. The investment environment promotes the integration of the city's economic development with international standards, thereby driving the coordinated development of the city's economy, improving the international status of the central city, and enhancing the overall competitiveness of the central city where the exhibition is held.
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